Unusual word brandbook (brand book) defines a set of rules on the use of graphic elements, or, more simply, the leadership of the corporate identity.

Developing brand book (brand book) is paramount in creating a brand, especially when talking about a large company with branches. Creating a corporate identity and develop brand book can maintain the basic idea, creating a seamless and accurate image in consumer memory.

Creating a brand book (brandbook) allows you to consolidate all elements of corporate identity for the use of a single accepted standard. The main purpose of brand-book (brand book) is to maintain brand recognition and protection of its exclusivity.

Guidance on corporate identity, logo, or a passport brandbook (brand book) includes information on the correct graphic representation of the elements of corporate style, font and color in various media.

The cost of developing brand book depends on the amount of documentation and planes, where you plan to use the corporate style.
Developing brand book (brandbook) with a full set of elements includes:

1. Corporate identity and business documents: logo, fonts, company colors, business cards, letterheads, envelopes, folders, CD and DVD.

2. Information on the use of corporate identity to branding and souvenirs: pens, posters, notepads, banners, stickers, diaries, plastic cards, card holders, uniforms, utensils and so on.

3. Guidance on the application of corporate identity on the planes of outdoor advertising and POS-materials: billboards, light boxes, signs, labels, design a retail outlet and office space, sidewalk signs, banners, etc. promostoyka

4. Using a corporate identity for registration of vehicles: passenger cars, vans, trucks cars.

Composition of the brand beech (brandbook) and the cost of developing brand book discussed individually, taking into account the particular company. Pulse Progressive Company recommends creating a separate brand book for the company as a whole and develop a brand beech for individual lines of products - portfolio brandbook

Brand book (brand book) enhances recognition of the company, regardless of where it is located branch - all documentation will look the same, in one corporate style.
Customers feel that these companies are serious, responsible, reliable, honorable and lasting cooperation.